Инструменты, которые закрылись
Из 424 отслеживаемых ИИ- и SaaS-инструментов у 21 подтверждённая смерть с 2023 года,4 объявили о закрытии, а ещё 23 показывают датированные сигналы упадка. У каждой записи ниже - дата и источник. Это кладбище и закономерность в нём.
Кладбище
| Когда | Инструмент | Что случилось | Источник | Куда перейти |
|---|---|---|---|---|
| 31 июл. 2026 | Reforged Labs Генерация ИИ-видео | Прекратил работу. | LinkedIn (Robert Huynh) | Creatify |
| 30 июл. 2026 | Odos Крипто-дев и финансы | Прекратил работу. | The Crypto Times | - |
| 1 июл. 2026 | Polygon zkEVM Крипто-дев и финансы | Прекратил работу. | Polygon Community Forum (official announcement) | - |
| 1 июл. 2026 | AscendEX Криптобиржи | Прекратил работу. | Crypto Briefing | Coinbase |
| 29 июн. 2026 | Loopring DEX Крипто-дев и финансы | Прекратил работу. | The Crypto Times | - |
| 2 июн. 2026 | Qlip Генерация ИИ-видео | Прекратил работу. | Livestorm blog | OpusClip |
| 26 апр. 2026 | Sora Генерация ИИ-видео | Прекратил работу. | OpenAI Help Center | Google Veo |
| 27 мар. 2026 | Clockwise Заметки со встреч и расшифровка | Прекратил работу. | Clockwise (official shutdown notice) | Fellow |
| 28 янв. 2026 | Unbounce Smart Copy ИИ-копирайтинг и SEO | Отдельный ИИ-копирайтер (бывший Snazzy AI) закрыт. | Unbounce Documentation | Jasper |
| 31 дек. 2025 | Play.ht ИИ-голос и синтез речи | Прекратил работу. | TechCrunch | ElevenLabs партнёрская |
| 30 июн. 2025 | Replica Studios ИИ-голос и синтез речи | Платформа ИИ-озвучки для игр и кино прекратила работу. | MultiLingual | ElevenLabs партнёрская |
| 26 июн. 2025 | Papercup ИИ-голос и синтез речи | Прекратил работу. | RWS Holdings RNS announcement (Investegate) | ElevenLabs партнёрская |
| 3 дек. 2024 | DMM Bitcoin Криптобиржи | Прекратил работу. | Decrypt | Coinbase |
| 30 авг. 2024 | Mad Mimi Маркетинговая автоматизация | Закрыт GoDaddy через десять лет после покупки. | Mad Mimi (official notice) | Mailchimp |
| 1 июн. 2024 | Xembly Заметки со встреч и расшифровка | Прекратил работу. | GeekWire | Fireflies.ai партнёрская |
| 8 мар. 2024 | Airgram Заметки со встреч и расшифровка | Влит в Notta после поглощения. | Notta (official 'Airgram Has Joined Notta') | Notta |
| 29 февр. 2024 | TinyLetter Маркетинговая автоматизация | Закрыт владельцем, Mailchimp (Intuit). | Spam Resource | Brevo |
| 26 февр. 2024 | Rephrase.ai Генерация ИИ-видео | Прекратил работу. | Rephrase.ai official blog (archived) | Synthesia |
| янв. 2024 | Coqui ИИ-голос и синтез речи | Стартап синтеза речи прекратил работу. | Hacker News (Coqui.ai Is Shutting Down) | ElevenLabs партнёрская |
| 21 сент. 2023 | Truffle Suite Крипто-дев и финансы | Свёрнут Consensys; разработчиков направили на Hardhat и Foundry. | Consensys official blog | - |
| 18 янв. 2023 | Revue Маркетинговая автоматизация | Закрыт Twitter через два года после покупки. | Engadget | Brevo |
Каждую смерть подтверждает редактор, а не автопроверка, и она ссылается на источник. Даты без дня - там, где вендор объявил без точной даты.
Закрытие объявлено, но ещё не умерли
Эти вендоры назвали дату конца, но пока работают. Часы и есть суть: выгрузите данные и переезжайте, пока время не вышло.
| Объявлено | Инструмент | Что будет | Источник | Куда уходить |
|---|---|---|---|---|
| 26 июл. 2026 | BitMart Криптобиржи | Объявлено закрытие. | BitMart official announcement | Coinbase |
| 23 июл. 2026 | BitMEX Криптобиржи | Объявлено закрытие. | BitMEX official blog | OKX |
| 7 июл. 2026 | Ctrl Wallet Аппаратные кошельки | Объявлено закрытие. | Cointelegraph | Zerion |
| 5 мар. 2026 | Drift ИИ-поддержка клиентов | Объявлено закрытие. | Salesloft newsroom | Intercom |
Что общего у этих смертей
Кладбище рассылок
Revue, TinyLetter и Mad Mimi: почтовые сервисы, все под крылом крупных компаний (Twitter, Mailchimp, GoDaddy). Поглощение стало началом конца, а не спасением.
Вымирание ИИ-озвучки
Coqui и Replica Studios остановились в пределах 18 месяцев. Капиталоёмко, быстро коммодитизируется, задавлено фронтир-лабами.
Поглощение как сигнал смерти
Airgram влился в Notta; Forethought сейчас покупает Zendesk. Когда маленький инструмент покупают, отдельный продукт часто не выживает. Следите за сделками.
Под наблюдением (ещё живы, деградируют)
| Когда | Инструмент | Сигнал | Датированный факт | Куда перейти |
|---|---|---|---|---|
| 1 сент. 2026 | Runway Генерация ИИ-видео | Forced plan migration | On September 1, 2026 remaining Unlimited subscribers move to Max: monthly plans switch automatically at the same $95/month, annual plans choose between a credit-bonus migration or a refund of remaining months. Explore Mode's unlimited generations end with the migration. | Google Veo |
| 5 авг. 2026 | LOVO ИИ-голос и синтез речи | Website down (hosting disabled) | As of August 5, 2026, lovo.ai returns an error page reading 'Payment required / DEPLOYMENT_DISABLED' instead of the product site. This is the hosting provider's notice that the deployment was switched off, consistent with the company's Chapter 7 liquidation. The check is easy to repeat: open lovo.ai in any browser. | ElevenLabs партнёрская |
| 2 авг. 2026 | Coldcard Аппаратные кошельки | Sales halted, competitors recommended | In its August 2, 2026 update Coinkite said shipments were halted when the vulnerability was confirmed and that it destroyed its remaining Coldcard inventory manufactured with the vulnerable firmware. The same post names Bitkey, Ledger, Trezor, Jade and BitBox as reputable alternatives while customers decide next steps, and asks owners to keep affected devices and old backups because they may become essential if funds are recovered. | Ledger |
| 30 июл. 2026 | Granola Заметки со встреч и расшифровка | Class action over meeting consent and AI training defaults | Proposed class action Chamberlain v. Granola, Inc. (No. 3:26-cv-07926, N.D. Cal.) was filed on July 30, 2026 against Granola, Inc. and Granola Labs Ltd. The complaint alleges that Granola's notetaker intercepts and records every participant's communications in virtual meetings without their knowledge or consent, and that meeting contents are used by default for Granola's commercial purposes, including AI model training - a setting only the account holder can disable, which other participants cannot. Claims include the federal ECPA and California Invasion of Privacy Act sections 631 and 632. Granola markets bot-free on-device capture; the complaint frames that capture itself as unlawful interception. These are allegations, not findings: Granola has not filed a response and no court has ruled. The product is operating normally, and the company raised a $125M Series C in March 2026. | Fathom |
| 23 июл. 2026 | HubSpot Маркетинговая автоматизация | AI agents start billing HubSpot Credits (Jul 23, 2026) | On July 23, 2026, HubSpot switched on credit-based pricing for the custom AI agents in its agent builder (the Breeze / Agent Hub layer). HubSpot's knowledge base states that on that date all agents started consuming HubSpot Credits, so every configured agent run now draws down the account's credit balance; the same update made all agents in the agent builder available to accounts on a Professional or Enterprise subscription. Testing an agent via simulation does not consume credits. | ActiveCampaign |
| 15 июл. 2026 | Movement Labs Крипто-дев и финансы | Chapter 11 bankruptcy | On July 15, 2026 MVMT Labs, Inc. (Movement Labs) filed a Chapter 11 voluntary petition under Subchapter V in the US Bankruptcy Court for the District of Delaware, case 26-11113. Press reports on the petition list assets of $100,001 to $500,000 against $1 million to $10 million in liabilities and 200 to 999 creditors, including ousted co-founder Rushi Manche with a claim above $1.6 million. The court docket sets the creditors meeting for August 20, 2026, proofs of claim due by September 14, 2026, and the Subchapter V reorganization plan due by October 13, 2026. The Movement chain itself is not part of the filing: Move Industries, the separate company that became its primary developer in December 2025, says it operates normally. | - |
| 12 июл. 2026 | Grain Заметки со встреч и расшифровка | Подорожание | Стартовый месячный тариф вырос до $19/мес против прежних $15/мес (+27%) по странице цен вендора. | Fireflies.ai партнёрская |
| 9 июл. 2026 | HeyGen Генерация ИИ-видео | Generative Credits renamed Premium Credits, cost estimates added | In a blog post published July 9, 2026 HeyGen renamed Generative Credits to Premium Credits and added upfront credit cost estimates shown before each generation. Audio dubbing for video translation stopped consuming credits, while premium features such as Avatar IV and lip-sync translation continue to use credits. Avatar III video creation remains unlimited on paid plans. | Synthesia |
| 9 июл. 2026 | Kraken Криптобиржи | Official statement | Kraken's announcement states the update is "a change to how tiers are calculated, not a blanket reduction in fees" and "does not mean every account's rate is going down"; tiers earned via assets on platform move with the balance in either direction. | Coinbase |
| 2 июл. 2026 | Common Room Холодные продажи и аутрич | Zoom signs definitive agreement to acquire Common Room | On July 2, 2026 Zoom announced a definitive agreement to acquire Common Room and combine it with Zoom Revenue Accelerator into a single AI revenue platform. The announcement said the transaction was expected to close in the coming weeks, subject to customary closing conditions, and that Common Room would continue to serve and innovate for its customers, but it made no commitment to keeping the standalone product separate over the long run. Common Room is still operating and taking customers as of August 2026. | Clay |
| 1 июл. 2026 | Binance Криптобиржи | EU services restricted under MiCA from July 1, 2026 | From July 1, 2026 Binance restricted services for users in EU member states after failing to obtain a MiCA license by the June 30, 2026 deadline. Binance had applied for a MiCA license in Greece but withdrew that application before the deadline, and on June 25, 2026 told French clients that its French entity could no longer accept new clients, with similar notices sent to affected users in other EU markets. The company said user assets remain safe and accessible at all times and that it intends to reapply for MiCA authorization through another EU member state. | Coinbase |
| 29 июн. 2026 | Bybit Криптобиржи | Bybit restricts Global platform for EEA users as MiCA period ends | On June 29, 2026 Bybit announced it would gradually restrict certain services on its Global platform for European Economic Area residents as the MiCA regulation became fully enforceable across the EU on July 1, 2026. The notice covered 29 EEA states and directed affected users to Bybit EU, its Austria-licensed MiCAR subsidiary based in Vienna, which was authorized by Austria's Financial Market Authority in May 2025 and currently offers spot trading only. Malta was excluded because Bybit EU's licenses are not passported there. Bybit said users retain access to their assets, including custody and withdrawals, while managing open positions, and it continues operating globally for users outside the EEA. | OKX |
| 23 июн. 2026 | Zendesk ИИ-поддержка клиентов | End of support (legacy features) | Zendesk announced end of support for AI agents Essential, default messaging responses, and legacy bot functionality: maintenance mode from Aug 31, 2026, end of service Dec 10, 2026, after which remaining legacy agents no longer function; customers must migrate to the upgraded AI agent experience. | Freshdesk |
| 16 июн. 2026 | MailerLite Маркетинговая автоматизация | Free plan cut to 250 subscribers | On June 16, 2026, MailerLite updated its Free plan. The active subscriber limit was reduced from 500 to 250, and the monthly email sending limit was reduced from 12,000 to 2,500. The update unlocked some previously paid features (custom campaign and landing-page templates, blogs, promotional pop-ups, HTML campaign editor) and raised free seats from 1 to 2, while introducing feature-use caps (up to 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website) planned to apply to all free accounts starting August 13, 2026. | - |
| 20 мая 2026 | Otter.ai Заметки со встреч и расшифровка | Legal action (dismissal hearing held) | In the consolidated In re Otter.AI Privacy Litigation (N.D. Cal., No. 5:25-cv-06911-EKL), Judge Eumi K. Lee heard oral argument on Otter's motion to dismiss on May 20, 2026 and took the matter under submission; the case continues while a ruling is awaited. | Fathom |
| 19 мая 2026 | Supernormal Заметки со встреч и расшифровка | Pricing change (credit-based plans) | In April 2026 Supernormal notified legacy users (on Pro usage-based or Pro/Business seat-based plans) about a switch from seat-based pricing to a credit-based model, where daily credits are consumed per task and shared across a team with unlimited seats. According to the vendor's help center article (published May 19, 2026), affected users were notified in mid-to-late April 2026 and given about one month to move to a new plan. The published plans are Free ($0/month), Team ($20/month, formerly Pro) and Business ($40/month), with billing based on a shared credit pool rather than per user. | Fireflies.ai партнёрская |
| 13 мая 2026 | ElevenLabs ИИ-голос и синтез речи | Legal action | Nine class action lawsuits were filed in Chicago federal court between May 11 and May 13, 2026, alleging that ElevenLabs and eight co-defendants (including Amazon, Apple, Google, Meta, Microsoft, NVIDIA, Adobe, Samsung) extracted voiceprints from publicly available recordings of Illinois journalists, audiobook narrators, and voice actors without written consent to train commercial voice AI models, in violation of the Illinois Biometric Information Privacy Act. Named plaintiffs include Robin Amer, Lindsay Dorcus, Victoria Nassif, Carol Marin, Phil Rogers, Yohance Lacour, and Alison Flowers. | Murf AI |
| 4 мая 2026 | Omnisend Маркетинговая автоматизация | SMS moved to Pro-only, volume pricing | Effective May 4, 2026, Omnisend restructured its SMS offering. For anyone subscribing to a paid plan on or after that date, SMS is available only on the Pro plan; the Free and Standard plans no longer include SMS. New Pro subscribers also lose the previous bundled SMS credits (which had equaled the monthly plan price, e.g. $59 in credits on a $59 plan) and instead buy SMS as a volume-based add-on starting at $0.007 per message with no included credits. Subscribers from before May 4, 2026 keep their legacy SMS benefits. | Klaviyo |
| 11 мар. 2026 | Forethought ИИ-поддержка клиентов | Поглощение | Zendesk announced its intent to acquire Forethought, planning to fold the startup's technology into Zendesk's own AI products rather than continue it as a standalone company. | Intercom Fin |
| 18 дек. 2025 | Fireflies.ai Заметки со встреч и расшифровка | Legal action (biometric privacy) | A putative class action (Cruz v. Fireflies.AI Corp., filed December 18, 2025 in Illinois federal court) alleges that Fireflies' speaker-recognition feature creates and stores meeting participants' voiceprints without consent, including people who never created an account, in violation of Illinois' Biometric Information Privacy Act (BIPA). | Granola |
| сент. 2025 | Descript Генерация ИИ-видео | Иск / жалобы | Reviewers reported unexpected bill increases and features such as Studio Sound, Overdub and Underlord being moved into metered AI-credit pools after the new billing model took effect. | CapCut |
| 8 авг. 2025 | Salesloft Холодные продажи и аутрич | Security incident (OAuth breach) | A threat actor (UNC6395) abused compromised OAuth tokens from Salesloft's Drift integration to steal data from more than 700 corporate Salesforce instances between August 8 and 18, 2025. Salesloft and Salesforce revoked all Drift tokens and pulled the app from AppExchange on August 20, 2025. | Outreach |
| 4 авг. 2025 | Klaviyo Маркетинговая автоматизация | Legal action (CIPA) | On August 4, 2025, plaintiff Qui Nguyen filed a putative class action against Klaviyo, Inc. in the U.S. District Court for the Northern District of California, San Jose Division (case 5:25-cv-06551), alleging that Klaviyo's onsite tracking and 'identity resolution' technology collects information on the products consumers browse and purchase in real time without consent, in violation of the California Invasion of Privacy Act (CIPA). In May 2026, Judge Eumi K. Lee denied Klaviyo's motion to dismiss, finding the plaintiff had standing to seek injunctive relief and allowing the case to proceed. Klaviyo (NYSE: KVYO) continues to operate. | Mailchimp |
Первый живой улов радара
Большинство смертей выше зафиксированы постфактум, из публичных объявлений. Интересна самая свежая строка наблюдения. Grain нашёл не редактор, читающий новости: наш ценовой сенсор прочитал страницу тарифов, замерил рост относительно записанной цены и поднял сигнал. Человек подтвердил вердикт, и страница опубликовалась сама на двух языках.
Получите письмо в момент, когда статус инструмента меняется
Подорожание, объявление о закрытии или подтверждённое отключение - каждое с датой и источником. Пишем, когда это случилось, а не заранее. Без прогнозов и спама.