Reply.io vs lemlist (2026)
A head-to-head on price, free access, and staying power. Both live and price-verified as of Jul 21, 2026.
The verdict, first
Reply.io
- if it starts cheaper, at $49/mo against $69/mo.
- if you want a permanent free tier, not just a trial.
- if a longer track record matters to you; it has run since 2014.
lemlist
- if you lean toward the more recent build, from 2018.
- if it is built for solo & SMB teams.
What each one is
Reply.io
What sets it apart Jason, a built-in autonomous AI SDR agent that sources prospects, personalizes sequences, handles replies, and books meetings, offered as a separate product from the core sales engagement plans.
Launched in 2014, Reply.io is a sales engagement platform that runs outbound sequences across email, LinkedIn, calls, SMS, and WhatsApp from one workspace. Its distinguishing piece is Jason, an AI SDR agent that can source prospects, personalize messages, respond to inbound replies, and book meetings with limited human oversight; it is sold as a separate product rather than bundled into the core engagement plans. Pricing runs from a limited free plan up through tiered per-user subscriptions, with the entry email plan around $59 per user per month. It fits B2B sales and agency teams running volume outbound, from SMB up to larger organizations.
Sources Reply.io - homepage (product, channels, AI SDR) · Reply.io - Jason AI SDR product page · Woodpecker - Reply.io Pricing (2025) · Tekpon - Reply.io Pricing
lemlist
What sets it apart Built-in email warm-up (lemwarm) and a deliverability hub integrated into the outreach sequencer, combined with conditional steps that move a non-responsive lead from email to LinkedIn, calls, or other channels within one campaign.
lemlist runs cold-outreach sequences across email, LinkedIn, phone, WhatsApp, and SMS from a single campaign, with conditional steps that reroute a lead to another channel when an email goes unanswered. It bundles its own email warm-up tool, lemwarm, plus a deliverability hub for monitoring mailbox and domain health, so senders do not have to bolt on a separate warm-up service. A lead database and contact enrichment are available as pay-per-credit add-ons on top of the seat subscription. The fit is founders, agencies, and SMB sales teams running their own outbound rather than large enterprises.
Sources lemlist - Pricing page · lemlist - Homepage · lemlist - Multichannel Prospecting product page
Side by side
| Metric | Reply.io | lemlist |
|---|---|---|
| From $/mo | $49 | $69 |
| Free tier | Yes | No |
| Founded | 2014 | 2018 |
| Best for | SMB & enterprise | solo & SMB |
| Status | Live | Live |
ALL FIGURES = LOWEST PAID MONTHLY PLAN · STATUS & PRICE VERIFIED JUL 21, 2026
Where they differ
Price
Reply.io is the cheaper entry at $49/mo, versus $69/mo for lemlist. Both prices are the lowest paid monthly plan, verified Jul 21, 2026.
Free access
Reply.io offers a permanent free tier; lemlist is trial-only. A permanent free tier lowers the risk of committing before you have validated the fit.
Track record
Reply.io has been operating since 2014; lemlist since 2018. For a tool you build a business process on, a longer survival record matters.
Questions of record
Reply.io or lemlist - which is better in 2026?
Is Reply.io cheaper than lemlist?
Does Reply.io or lemlist have a free tier?
Are Reply.io and lemlist still maintained?
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