Reply.io vs lemlist (2026)

What sets it apart Jason, a built-in autonomous AI SDR agent that sources prospects, personalizes sequences, handles replies, and books meetings, offered as a separate product from the core sales engagement plans

Best for B2B sales and agency teams running high-volume multichannel outbound (email, LinkedIn, calls, SMS, WhatsApp), from SMB up to enterprise · Pricing model Freemium plus tiered per-user subscriptions. A limited free plan is available (with a small monthly data-credit allotment); paid Sales Engagement plans are billed per user per month, with the entry email plan around $59 and the multichannel plan around $99 (annual billing). The autonomous Jason AI SDR is a separate product priced higher (roughly $299/month and up). Add-ons such as LinkedIn automation, calls/SMS, and data credits raise effective cost.

Launched in 2014, Reply.io is a sales engagement platform that runs outbound sequences across email, LinkedIn, calls, SMS, and WhatsApp from one workspace. Its distinguishing piece is Jason, an AI SDR agent that can source prospects, personalize messages, respond to inbound replies, and book meetings with limited human oversight; it is sold as a separate product rather than bundled into the core engagement plans. Pricing runs from a limited free plan up through tiered per-user subscriptions, with the entry email plan around $59 per user per month. It fits B2B sales and agency teams running volume outbound, from SMB up to larger organizations.

Sources Reply.io - homepage (product, channels, AI SDR) · Reply.io - Jason AI SDR product page · Woodpecker - Reply.io Pricing (2025) · Tekpon - Reply.io Pricing

What sets it apart Built-in email warm-up (lemwarm) and a deliverability hub integrated into the outreach sequencer, combined with conditional steps that move a non-responsive lead from email to LinkedIn, calls, or other channels within one campaign

Best for Founders, agencies, and SMB sales teams running multichannel outbound who want email warm-up and deliverability tooling built into the sequencer · Pricing model Per-user subscription. Email plan $69/user/mo ($55 billed annually); Multichannel $109/user/mo ($87 annually); Enterprise custom-quoted (5+ seats). No free plan; 14-day trial with no card required. Data enrichment and intent signals are sold separately as pay-per-credit add-ons (about $0.01/credit).

lemlist runs cold-outreach sequences across email, LinkedIn, phone, WhatsApp, and SMS from a single campaign, with conditional steps that reroute a lead to another channel when an email goes unanswered. It bundles its own email warm-up tool, lemwarm, plus a deliverability hub for monitoring mailbox and domain health, so senders do not have to bolt on a separate warm-up service. A lead database and contact enrichment are available as pay-per-credit add-ons on top of the seat subscription. The fit is founders, agencies, and SMB sales teams running their own outbound rather than large enterprises.

Sources lemlist - Pricing page · lemlist - Homepage · lemlist - Multichannel Prospecting product page