Omnisend vs Mailchimp (2026)
A head-to-head on price, free access, and staying power. Both live and price-verified as of Jul 29, 2026.
The verdict, first
Mailchimp
- if it starts cheaper, at $13/mo against $16/mo.
- if a longer track record matters to you; it has run since 2001.
What each one is
Omnisend
What sets it apart Combined email, SMS, and web push with ecommerce-specific automations
Omnisend is an email, SMS, and web push marketing platform built for ecommerce merchants, with integrations for Shopify, BigCommerce, WooCommerce, Wix, and similar storefronts. It combines campaign creation, pre-built automation workflows (welcome, abandoned cart, post-purchase), behavioral segmentation, and lead-capture forms and popups, with an Omnisend AI layer for content generation and audience insights. Billing counts subscribers plus non-subscribers who received automated messages, across a Free, Standard, and Pro tier structure. It fits store operators who want email and SMS managed together rather than through separate tools.
Sources Omnisend homepage · Omnisend pricing page
Mailchimp
What sets it apart Intuit Assist, a generative AI assistant integrated into the campaign editor that rewrites email copy in line and drafts campaigns, bundled at no extra cost on paid tiers rather than sold as an add-on.
Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.
Sources Mailchimp Marketing Pricing (official) · Introducing Intuit Assist for Mailchimp (official newsroom) · Mailchimp homepage
Side by side
| Metric | Omnisend | Mailchimp |
|---|---|---|
| From $/mo | $16 | $13 |
| Free tier | Yes | Yes |
| Founded | 2014 | 2001 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |
ALL FIGURES = LOWEST PAID MONTHLY PLAN · STATUS & PRICE VERIFIED JUL 29, 2026
Where they differ
Price
Mailchimp is the cheaper entry at $13/mo, versus $16/mo for Omnisend. Both prices are the lowest paid monthly plan, verified Jul 29, 2026.
Free access
Both Omnisend and Mailchimp offer a permanent free tier - you can trial either at no cost. A permanent free tier lowers the risk of committing before you have validated the fit.
Track record
Mailchimp has been operating since 2001; Omnisend since 2014. For a tool you build a business process on, a longer survival record matters.
Questions of record
Omnisend or Mailchimp - which is better in 2026?
Is Omnisend cheaper than Mailchimp?
Does Omnisend or Mailchimp have a free tier?
Are Omnisend and Mailchimp still maintained?
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