Omnisend vs Mailchimp (2026)
A head-to-head on price, free access, and staying power. Both live and price-verified as of Sep 10, 2026.
The verdict, first
Omnisend
- if it is built for Ecommerce store operators running email and SMS together, and that matches your job.
- if you specifically want Combined email, SMS, and web push with ecommerce-specific automations.
Mailchimp
- if it is built for Solo operators and small or e-commerce businesses running email and SMS campaigns who want AI-assisted copy editing built into the workflow, and that matches your job.
- if you specifically want Intuit Assist, a generative AI assistant integrated into the campaign editor that rewrites email copy in line and drafts campaigns, bundled at no extra cost on paid tiers rather than sold as an add-on.
- if it starts cheaper, at $13/mo against $16/mo.
What each one is
Omnisend
What sets it apart Combined email, SMS, and web push with ecommerce-specific automations
Best for Ecommerce store operators running email and SMS together · Pricing model Contact-based freemium: Free ($0, 250 contacts), Standard (from $11.20/mo, 500 contacts), Pro (from $41.30/mo, 2,500 contacts), plus volume-priced SMS add-ons; custom plan above 150,000 contacts
Omnisend is an email, SMS, and web push marketing platform built for ecommerce merchants, with integrations for Shopify, BigCommerce, WooCommerce, Wix, and similar storefronts. It combines campaign creation, pre-built automation workflows (welcome, abandoned cart, post-purchase), behavioral segmentation, and lead-capture forms and popups, with an Omnisend AI layer for content generation and audience insights. Billing counts subscribers plus non-subscribers who received automated messages, across a Free, Standard, and Pro tier structure. It fits store operators who want email and SMS managed together rather than through separate tools.
Sources Omnisend homepage · Omnisend pricing page
Mailchimp
What sets it apart Intuit Assist, a generative AI assistant integrated into the campaign editor that rewrites email copy in line and drafts campaigns, bundled at no extra cost on paid tiers rather than sold as an add-on
Best for Solo operators and small or e-commerce businesses running email and SMS campaigns who want AI-assisted copy editing built into the workflow · Pricing model Freemium with contact-based tiers. Free plan at $0 (capped at 250 contacts); Essentials from $13/mo; Standard from $20/mo; Premium from $350/mo. Each paid tier's price scales upward with the number of contacts.
Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.
Sources Mailchimp Marketing Pricing (official) · Introducing Intuit Assist for Mailchimp (official newsroom) · Mailchimp homepage
Side by side
| Metric | Omnisend | Mailchimp |
|---|---|---|
| From $/mo | $16 | $13 |
| Free tier | Yes | Yes |
| Founded | 2014 | 2001 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |
ALL FIGURES = LOWEST PAID MONTHLY PLAN · STATUS & PRICE VERIFIED SEP 10, 2026
Where they differ
Price
Mailchimp is the cheaper entry at $13/mo, versus $16/mo for Omnisend. Both prices are the lowest paid monthly plan, verified Sep 10, 2026.
Free access
Both Omnisend and Mailchimp offer a permanent free tier - you can trial either at no cost. A permanent free tier lowers the risk of committing before you have validated the fit.
Track record
Mailchimp has been operating since 2001; Omnisend since 2014. For a tool you build a business process on, a longer survival record matters.
Questions of record
Omnisend or Mailchimp - which is better in 2026?
Is Omnisend cheaper than Mailchimp?
Does Omnisend or Mailchimp have a free tier?
Are Omnisend and Mailchimp still maintained?
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