Omnisend vs Klaviyo (2026)
A head-to-head on price, free access, and staying power. Both live and price-verified as of Jul 29, 2026.
The verdict, first
Omnisend
- if it starts cheaper, at $16/mo against $20/mo.
- if you lean toward the more recent build, from 2014.
What each one is
Omnisend
What sets it apart Combined email, SMS, and web push with ecommerce-specific automations
Omnisend is an email, SMS, and web push marketing platform built for ecommerce merchants, with integrations for Shopify, BigCommerce, WooCommerce, Wix, and similar storefronts. It combines campaign creation, pre-built automation workflows (welcome, abandoned cart, post-purchase), behavioral segmentation, and lead-capture forms and popups, with an Omnisend AI layer for content generation and audience insights. Billing counts subscribers plus non-subscribers who received automated messages, across a Free, Standard, and Pro tier structure. It fits store operators who want email and SMS managed together rather than through separate tools.
Sources Omnisend homepage · Omnisend pricing page
Klaviyo
What sets it apart Deep native integration with ecommerce platforms feeds a customer-data layer that powers segmentation and behavior-triggered flows (abandoned-cart, browse-abandonment, back-in-stock), rather than treating email as a channel separate from store data.
A marketing automation platform built for ecommerce, Klaviyo pulls order, catalog, and behavioral data from a connected store and turns it into segments and automated message flows across email, SMS, WhatsApp, and mobile push. Its distinguishing trait is how closely it binds to store data: native integrations with Shopify and similar platforms feed a customer-data layer that triggers sequences such as abandoned-cart, browse-abandonment, and back-in-stock alerts. A free tier covers up to 250 active profiles and 500 monthly email sends, after which pricing scales by active-profile count, with SMS charged through separate message credits. The core users are small and midsize direct-to-consumer brands, though newer AI agents for campaign building and customer service extend it toward larger merchants.
Sources Klaviyo homepage (product positioning, channels, AI agents, integrations) · Klaviyo pricing page · Klaviyo on Shopify App Store · Klaviyo - Wikipedia
Side by side
| Metric | Omnisend | Klaviyo |
|---|---|---|
| From $/mo | $16 | $20 |
| Free tier | Yes | Yes |
| Founded | 2014 | 2012 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |
ALL FIGURES = LOWEST PAID MONTHLY PLAN · STATUS & PRICE VERIFIED JUL 29, 2026
Where they differ
Price
Omnisend is the cheaper entry at $16/mo, versus $20/mo for Klaviyo. Both prices are the lowest paid monthly plan, verified Jul 29, 2026.
Free access
Both Omnisend and Klaviyo offer a permanent free tier - you can trial either at no cost. A permanent free tier lowers the risk of committing before you have validated the fit.
Track record
Klaviyo has been operating since 2012; Omnisend since 2014. For a tool you build a business process on, a longer survival record matters.
Questions of record
Omnisend or Klaviyo - which is better in 2026?
Is Omnisend cheaper than Klaviyo?
Does Omnisend or Klaviyo have a free tier?
Are Omnisend and Klaviyo still maintained?
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