lemlist vs Mailshake (2026)

What sets it apart Built-in email warm-up (lemwarm) and a deliverability hub integrated into the outreach sequencer, combined with conditional steps that move a non-responsive lead from email to LinkedIn, calls, or other channels within one campaign

Best for Founders, agencies, and SMB sales teams running multichannel outbound who want email warm-up and deliverability tooling built into the sequencer · Pricing model Per-user subscription. Email plan $69/user/mo ($55 billed annually); Multichannel $109/user/mo ($87 annually); Enterprise custom-quoted (5+ seats). No free plan; 14-day trial with no card required. Data enrichment and intent signals are sold separately as pay-per-credit add-ons (about $0.01/credit).

lemlist runs cold-outreach sequences across email, LinkedIn, phone, WhatsApp, and SMS from a single campaign, with conditional steps that reroute a lead to another channel when an email goes unanswered. It bundles its own email warm-up tool, lemwarm, plus a deliverability hub for monitoring mailbox and domain health, so senders do not have to bolt on a separate warm-up service. A lead database and contact enrichment are available as pay-per-credit add-ons on top of the seat subscription. The fit is founders, agencies, and SMB sales teams running their own outbound rather than large enterprises.

Sources lemlist - Pricing page · lemlist - Homepage · lemlist - Multichannel Prospecting product page

What sets it apart Its higher Sales Engagement tier folds a built-in phone dialer (local-presence numbers, voicemail drop, call recording) into the same sequence as email and LinkedIn, so a campaign spans cold calling as well as the usual email-plus-social steps

Best for Solo consultants, agencies, and small-to-midsize B2B sales teams running cold outreach who want a simple setup without dedicated sales-ops or IT support · Pricing model Per-user subscription with no free tier and no free trial (payment collected up front). Starter $29/mo (or $25/mo billed yearly), Email Outreach $49/mo, Sales Engagement $99/mo, plus a custom-priced Agency plan. Each seat connects one mail account; Starter includes 1,500 email sends/month. Optional add-ons: Data Finder $19/mo and ready-to-use mailboxes $12/mo.

The core of Mailshake is automated cold-email sequences whose follow-ups stop once a prospect replies, paired with deliverability tooling such as inbox warm-up, list cleaning, and a spam-word copy analyzer. Its Sales Engagement tier extends outreach past email into LinkedIn steps and a built-in phone dialer, coordinating the three channels from one sequence. Billing is per user and starts at $29 a month, with each seat connecting a single mailbox and no free tier or trial. It fits solo consultants, agencies, and small B2B sales teams that want to run outreach without dedicated operations staff.

Sources Mailshake - homepage / product overview · Mailshake - Pricing & Plans