GetResponse vs Mailchimp (2026)

What sets it apart Built-in webinar hosting (live and automated) integrated into the email and automation platform, which most email marketing tools do not offer natively

Best for Solo operators, small businesses, and course creators who want email marketing, automation, and webinars from a single platform rather than separate tools · Pricing model Freemium subscription. A forever-free plan covers up to 500 contacts; paid plans start around $19/month (Starter) and scale with contact-list size, with discounts for annual and multi-year billing. Webinar hosting is included on a higher tier (Creator, roughly $69/month).

Founded in Poland in 1998, GetResponse runs email campaigns and automation workflows alongside landing pages, sales funnels, and built-in webinar hosting in a single subscription. The native webinar feature, which supports both live and automated sessions, sets it apart from most email tools that stop at campaigns and contact lists. Pricing starts with a free tier capped at 500 contacts and rises to paid plans from about $19 per month that scale with list size, with webinar hosting reserved for a higher tier. It suits solo operators, small businesses, and course creators who prefer to run email, automation, and webinars through one vendor.

Sources GetResponse - Pricing and Service Plans (vendor) · GetResponse - Wikipedia · GetResponse Celebrates 25 Years of Innovation in Email Marketing - PR Newswire · GetResponse Email Marketing Review - TechRadar

What sets it apart Intuit Assist, a generative AI assistant integrated into the campaign editor that rewrites email copy in line and drafts campaigns, bundled at no extra cost on paid tiers rather than sold as an add-on

Best for Solo operators and small or e-commerce businesses running email and SMS campaigns who want AI-assisted copy editing built into the workflow · Pricing model Freemium with contact-based tiers. Free plan at $0 (capped at 250 contacts); Essentials from $13/mo; Standard from $20/mo; Premium from $350/mo. Each paid tier's price scales upward with the number of contacts.

Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.

Sources Mailchimp Marketing Pricing (official) · Introducing Intuit Assist for Mailchimp (official newsroom) · Mailchimp homepage