Constant Contact vs Mailchimp (2026)

What sets it apart A built-in AI Content Generator (launched April 2023) that drafts copy across email, SMS, and social from a short brief, layering OpenAI/ChatGPT models on top of Constant Contact's own engagement data

Best for Solo operators, small businesses, and nonprofits that want email plus SMS and social marketing with AI-assisted copywriting in one non-technical platform · Pricing model Subscription tiered by contact-list size, with three self-service plans: Lite from $12/mo, Standard from $35/mo, and Premium from $80/mo. No permanent free plan; a free trial is offered. Prices scale as the contact list grows, and email sends beyond the monthly allowance incur per-send overage charges.

Constant Contact is an email and digital marketing platform for small businesses and nonprofits. Pricing tracks contact-list size, starting at $12 a month on the Lite tier and rising through Standard and Premium as the list grows; there is no permanent free plan, only a trial. Its distinguishing piece is the AI Content Generator, added in 2023, which drafts email, SMS, and social copy from a short brief by combining the company's own engagement data with OpenAI models. It fits solo operators and small teams that want list management, scheduling, and content drafting in one place rather than a developer-oriented stack.

Sources Constant Contact - Marketing Pricing Plans · PRNewswire - Constant Contact Launches First Multichannel AI Content Generator (Apr 2023) · Wikipedia - Constant Contact · Omnisend - Constant Contact Pricing 2026

What sets it apart Intuit Assist, a generative AI assistant integrated into the campaign editor that rewrites email copy in line and drafts campaigns, bundled at no extra cost on paid tiers rather than sold as an add-on

Best for Solo operators and small or e-commerce businesses running email and SMS campaigns who want AI-assisted copy editing built into the workflow · Pricing model Freemium with contact-based tiers. Free plan at $0 (capped at 250 contacts); Essentials from $13/mo; Standard from $20/mo; Premium from $350/mo. Each paid tier's price scales upward with the number of contacts.

Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.

Sources Mailchimp Marketing Pricing (official) · Introducing Intuit Assist for Mailchimp (official newsroom) · Mailchimp homepage