Apollo.io vs Salesloft (2026)

What sets it apart Combines a native B2B contact database with built-in outreach sequences, a dialer, and CRM enrichment in a single workspace, rather than only supplying data or only automating sends

Best for SDRs, account executives, and B2B revenue teams that want prospecting data and outreach sequencing in one tool, spanning solo users through enterprise · Pricing model Freemium with per-user subscriptions. Free plan available; paid tiers are Basic $49/user/mo (annual) or $59 (monthly), Professional $79/$99, and Organization $119/$149. Usage is additionally metered by credits (email, mobile, export, data) that reset each billing cycle with no rollover.

The platform pairs a B2B contact database (Apollo cites 230M+ contacts and 30M+ companies) with the outreach tooling to act on it: prospecting filters, multi-step email and call sequences, a built-in dialer, and enrichment that syncs to Salesforce and HubSpot. What sets it apart from standalone data vendors or standalone sequencers is that both sit in one workspace, letting a rep move from finding a contact to messaging them without exporting elsewhere. Access to that data is metered by credits (email, mobile, export, and data pools) that reset each billing cycle, so export volume tends to drive cost more than seat count. It fits SDRs, account executives, and revenue teams from individual users to larger organizations, with a free plan and paid tiers starting at $49 per user per month billed annually.

Sources Apollo.io homepage · Apollo.io pricing page · Salesmotion - Apollo.io Pricing Breakdown 2026

What sets it apart Goes beyond a cold-outreach sequencer by combining multi-channel cadences with conversation intelligence, deal management, and forecasting in a single platform, anchored by bidirectional Salesforce sync and 180+ integrations

Best for Established B2B revenue teams - SDRs, account executives, and RevOps - running multi-channel outreach at scale and wanting engagement, conversation intelligence, and forecasting tied to their CRM in one platform · Pricing model No publicly listed prices; quote-based via the sales team. Sold as two main plans, Advanced and Premier, on annual contracts, with a dialer add-on. No free tier (the DB "starting_price=$0" is inaccurate - every published tier reads "Talk to Sales"). Third-party guides estimate list rates around $125-$180 per user per month before negotiation.

Built around multi-step "cadences," Salesloft sequences prospect touchpoints across email, phone, and social from one workspace, then adds conversation intelligence, deal management, and forecasting so a full revenue team can work from a single system rather than a standalone outreach tool. It syncs bidirectionally with Salesforce and lists more than 180 integrations. Pricing is quote-based through the sales team, packaged into Advanced and Premier plans with no free tier, which orients it toward established SMB-to-enterprise sales organizations rather than solo prospectors. The company completed a merger with Clari on December 3, 2025, combining its engagement stack with Clari's revenue forecasting under new CEO Steve Cox.

Sources Salesloft Platform Overview (vendor) · Salesloft Pricing page (vendor) · CloudTalk - Salesloft Plans & Pricing guide · Salesloft newsroom - Clari & Salesloft complete merger