Apollo.io vs Outreach (2026)

What sets it apart Combines a native B2B contact database with built-in outreach sequences, a dialer, and CRM enrichment in a single workspace, rather than only supplying data or only automating sends.

The platform pairs a B2B contact database (Apollo cites 230M+ contacts and 30M+ companies) with the outreach tooling to act on it: prospecting filters, multi-step email and call sequences, a built-in dialer, and enrichment that syncs to Salesforce and HubSpot. What sets it apart from standalone data vendors or standalone sequencers is that both sit in one workspace, letting a rep move from finding a contact to messaging them without exporting elsewhere. Access to that data is metered by credits (email, mobile, export, and data pools) that reset each billing cycle, so export volume tends to drive cost more than seat count. It fits SDRs, account executives, and revenue teams from individual users to larger organizations, with a free plan and paid tiers starting at $49 per user per month billed annually.

Sources Apollo.io homepage · Apollo.io pricing page · Salesmotion - Apollo.io Pricing Breakdown 2026

What sets it apart Combines sales-engagement sequences with conversation intelligence, deal management/health scoring, and forecasting in a single platform rather than being a standalone cold-email or sequencing tool; recent releases add configurable "agentic" workflow agents via an Agent Studio canvas.

A sales engagement platform aimed at enterprise revenue teams, Outreach runs multi-channel prospecting across email, phone, and LinkedIn through automated sequences, then layers on conversation intelligence, deal management with health scoring, and forecasting, so the tool that drives a rep's daily activity also rolls pipeline up to leadership. As of 2026 the vendor has moved its primary site from outreach.io to outreach.ai and is repositioning around "agentic AI," adding configurable workflow agents built in an Agent Studio canvas for motions such as inbound follow-up and deal alerts. It publishes no rates and offers no free tier; pricing is quote-based across three Amplify plans, with third-party guides putting entry seats near $100 per user per month and metering AI usage as credits. It fits sales organizations already running a CRM at scale rather than small teams wanting a lightweight cold-email tool.

Sources Outreach - Agentic AI Platform for Revenue Teams (homepage) · Outreach - Sales Engagement Platform · Outreach - Pricing page · MarketBetter - Outreach.io Pricing 2026