Verdict - Living Registry
Status · Marketing Automation with AI / Vol. 06 /

Is Klaviyo still around? (2026)

Yes. Klaviyo is live and reachable, price-verified as of Sep 8, 2026.

Status LiveFrom $20/moFree tierVerified Sep 8, 2026Category · Marketing Automation with AI
Vital signs over time
Price · lowest paid plan
$20

Held steady at $20/mo the whole tracked window (51 days).

Reachability · by day

Reachable 100% of 51 tracked days.

First-party daily snapshots. One reading per day, grows over time.

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What Klaviyo is

What sets it apart Deep native integration with ecommerce platforms feeds a customer-data layer that powers segmentation and behavior-triggered flows (abandoned-cart, browse-abandonment, back-in-stock), rather than treating email as a channel separate from store data

Best for Small and midsize direct-to-consumer ecommerce brands that want email and SMS automation driven by their store's own order and behavioral data (Shopify and similar platforms) · Pricing model Free tier: up to 250 active profiles, 500 email sends, and 150 SMS/mobile message credits per month. Paid plans scale by active-profile count; email plans start around $20/mo (per third-party coverage) and Email + SMS plans add roughly $15/mo per tier, with SMS billed through separate message credits. Klaviyo moved to active-profile-based billing in 2025.

A marketing automation platform built for ecommerce, Klaviyo pulls order, catalog, and behavioral data from a connected store and turns it into segments and automated message flows across email, SMS, WhatsApp, and mobile push. Its distinguishing trait is how closely it binds to store data: native integrations with Shopify and similar platforms feed a customer-data layer that triggers sequences such as abandoned-cart, browse-abandonment, and back-in-stock alerts. A free tier covers up to 250 active profiles and 500 monthly email sends, after which pricing scales by active-profile count, with SMS charged through separate message credits. The core users are small and midsize direct-to-consumer brands, though newer AI agents for campaign building and customer service extend it toward larger merchants.

Sources Klaviyo homepage (product positioning, channels, AI agents, integrations) · Klaviyo pricing page · Klaviyo on Shopify App Store · Klaviyo - Wikipedia

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Use it, or see the field

Klaviyo is live and price-verified as of Sep 8, 2026. If it fits, go straight to it. If you are comparing, see the full ranked field in Marketing Automation with AI - only tools our health checks report as alive.

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Straight answers

Is Klaviyo shutting down?
There is no official sunset announcement for Klaviyo as of Sep 8, 2026. It is reachable and price-verified; a "dead" status is set only by an editor, never by an automated check.
How much does Klaviyo cost?
Its lowest paid plan starts at $20/mo (verified Sep 8, 2026). The price links to the vendor's live pricing page as its source, so you can confirm the current figure at any time.
Does Klaviyo have a free tier?
Yes, Klaviyo offers a permanent free plan (not just a trial) as of Sep 8, 2026.