Verdict - Living Registry
Signals · Marketing Automation with AI  /  Vol. 06  /  

Is Omnisend in trouble? (2026)

Omnisend is still live as of Sep 8, 2026, but our sensors flagged 1 dated, sourced signal. Most recent: Effective May 4, 2026, Omnisend restructured its SMS offering. For anyone subscribing to a paid plan on or after that date, SMS is available only on the Pro plan; the Free and Standard plans no longer include SMS. New Pro subscribers also lose the previous bundled SMS credits (which had equaled the monthly plan price, e.g. $59 in credits on a $59 plan) and instead buy SMS as a volume-based add-on starting at $0.007 per message with no included credits. Subscribers from before May 4, 2026 keep their legacy SMS benefits. No speculation, no death predictions.

Status Price hike1 signals on recordLive · verified Sep 8, 2026Category · Marketing Automation with AI
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Timeline of facts

May 4, 2026
SMS moved to Pro-only, volume pricingMedium

Effective May 4, 2026, Omnisend restructured its SMS offering. For anyone subscribing to a paid plan on or after that date, SMS is available only on the Pro plan; the Free and Standard plans no longer include SMS. New Pro subscribers also lose the previous bundled SMS credits (which had equaled the monthly plan price, e.g. $59 in credits on a $59 plan) and instead buy SMS as a volume-based add-on starting at $0.007 per message with no included credits. Subscribers from before May 4, 2026 keep their legacy SMS benefits.

SOURCE: Omnisend Help Center
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What you can do now

Omnisend is live, so there is no need to rush. But if it powers a critical workflow, export a recent backup of your data, note your renewal date, and shortlist a live alternative below so a switch is quick if the status changes. We update this page when a new dated fact appears.

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If you need to move

Live alternatives only - each verified reachable as of Sep 8, 2026.

Klaviyo
Leading ecommerce-focused email and SMS marketing platform with deep Shopify integration, actively operating and publicly traded.
Visit Klaviyo→
Brevo (formerly Sendinblue)
Live email and SMS marketing suite with automation and a free tier, a common Omnisend substitute for small stores.
alternative
Mailchimp
Widely used, actively maintained email marketing and automation platform with ecommerce and SMS features.
Visit Mailchimp→
Drip
Operating ecommerce marketing automation tool focused on email and SMS workflows for online stores.
Visit Drip→
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Get notified if Omnisend changes

We'll email you the moment a new dated, sourced signal appears for Omnisend - a price hike, a sunset announcement, or a confirmed shutdown. No predictions.

Double opt-in - we email you a confirm link. Only your email is stored, never your IP.
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Questions of record

Is Omnisend shutting down?
There is no official sunset announcement for Omnisend as of Sep 8, 2026. What we can confirm are the dated, sourced signals above. We do not predict deaths; a "dead" status is set by an editor after confirmation.
Should I switch away from Omnisend now?
Not necessarily - it is live. But if it is business-critical, keep an exportable backup and a shortlisted alternative ready. See the live options above.
How do you decide a tool is degrading?
Two or more dated, sourced signals of decline within a window - such as price hikes, layoffs, or a long changelog silence. Every signal on this page carries its own date and source.