# Omnisend vs Mailchimp (2026) - Verdict

**Verdict:** both live and price-verified as of Jul 29, 2026. Choose Omnisend if you lean toward the more recent build, from 2014. Choose Mailchimp if it starts cheaper, at $13/mo against $16/mo.

Category: Marketing Automation with AI · Verified: Jul 29, 2026

## Choose Omnisend if

- you lean toward the more recent build, from 2014.

Link: https://verdict.tools/go/omnisend (rel="sponsored nofollow")

## Choose Mailchimp if

- it starts cheaper, at $13/mo against $16/mo.
- a longer track record matters to you; it has run since 2001.

Link: https://verdict.tools/go/mailchimp (rel="sponsored nofollow")

## What each one is

**Omnisend.** Omnisend is an email, SMS, and web push marketing platform built for ecommerce merchants, with integrations for Shopify, BigCommerce, WooCommerce, Wix, and similar storefronts. It combines campaign creation, pre-built automation workflows (welcome, abandoned cart, post-purchase), behavioral segmentation, and lead-capture forms and popups, with an Omnisend AI layer for content generation and audience insights. Billing counts subscribers plus non-subscribers who received automated messages, across a Free, Standard, and Pro tier structure. It fits store operators who want email and SMS managed together rather than through separate tools.
Sources: Omnisend homepage (https://www.omnisend.com) · Omnisend pricing page (https://www.omnisend.com/pricing/)

**Mailchimp.** Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.
Sources: Mailchimp Marketing Pricing (official) (https://mailchimp.com/pricing/marketing/) · Introducing Intuit Assist for Mailchimp (official newsroom) (https://mailchimp.com/newsroom/introducing-intuit-assist/) · Mailchimp homepage (https://mailchimp.com/)

## Side by side

| Metric | Omnisend | Mailchimp |
|---|---|---|
| From $/mo | $16 | $13 |
| Free tier | Yes | Yes |
| Founded | 2014 | 2001 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |

All figures = lowest paid monthly plan · verified Jul 29, 2026.

## Where they differ

**Price.** Mailchimp is the cheaper entry at $13/mo, versus $16/mo for Omnisend.

**Free access.** Both Omnisend and Mailchimp offer a permanent free tier.

**Track record.** Mailchimp has been operating since 2001; Omnisend since 2014. A longer survival record matters.

## FAQ

### Omnisend or Mailchimp - which is better in 2026?
Both are live and price-verified as of Jul 29, 2026. Choose Omnisend if you lean toward the more recent build, from 2014. Choose Mailchimp if it starts cheaper, at $13/mo against $16/mo.

### Is Omnisend cheaper than Mailchimp?
Mailchimp has the lower entry price - from $13/mo vs $16/mo (verified Jul 29, 2026).

### Does Omnisend or Mailchimp have a free tier?
Both Omnisend and Mailchimp offer a permanent free tier.

### Are Omnisend and Mailchimp still maintained?
Yes - both are live as of Jul 29, 2026, with no official sunset announced for either.

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Canonical: https://verdict.tools/vs/omnisend-vs-mailchimp