# Mailchimp vs Brevo (2026) - Verdict

**Verdict:** both live and price-verified as of Jul 21, 2026. Choose Mailchimp if a longer track record matters to you; it has run since 2001. Choose Brevo if it starts cheaper, at $9/mo against $13/mo.

Category: Marketing Automation with AI · Verified: Jul 21, 2026

## Choose Mailchimp if

- a longer track record matters to you; it has run since 2001.

Link: https://verdict.tools/go/mailchimp (rel="sponsored nofollow")

## Choose Brevo if

- it starts cheaper, at $9/mo against $13/mo.
- you lean toward the more recent build, from 2012.

Link: https://verdict.tools/go/brevo (rel="sponsored nofollow")

## What each one is

**Mailchimp.** Owned by Intuit, Mailchimp is an email and SMS marketing platform built for small businesses and e-commerce sellers. Its campaign builder embeds Intuit Assist, a generative AI assistant that edits email copy in line (adjusting length, tone, or grammar) and drafts product-announcement campaigns, included at no added charge on the Standard and Premium plans. Pricing runs from a free tier capped at 250 contacts to Essentials at $13 per month, with Standard at $20 and Premium at $350. Billing scales with contact count, so costs climb as an audience grows.
Sources: Mailchimp Marketing Pricing (official) (https://mailchimp.com/pricing/marketing/) · Introducing Intuit Assist for Mailchimp (official newsroom) (https://mailchimp.com/newsroom/introducing-intuit-assist/) · Mailchimp homepage (https://mailchimp.com/)

**Brevo.** Brevo, formerly Sendinblue, combines email and SMS campaigns, WhatsApp messaging, a built-in CRM, live chat, and transactional email in one platform, with AI-assisted copy and subject-line suggestions and per-contact send-time optimization layered on top. Its commercial model differs from most rivals in that paid plans meter the number of emails sent rather than the number of contacts stored, so contact lists stay unlimited across tiers; the free plan allows 300 emails per day and paid plans start at $9 per month. The fit is small and mid-sized businesses that want multichannel marketing from a single tool, and it suits teams holding large lists but sending at moderate volume.
Sources: Brevo homepage (vendor) (https://www.brevo.com/) · Brevo pricing page (vendor) (https://www.brevo.com/pricing/) · Omnisend - Brevo Review 2026 (https://www.omnisend.com/blog/brevo-review/) · SMTPedia - Brevo Pricing 2026 (https://smtpedia.com/brevo-pricing/)

## Side by side

| Metric | Mailchimp | Brevo |
|---|---|---|
| From $/mo | $13 | $9 |
| Free tier | Yes | Yes |
| Founded | 2001 | 2012 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |

All figures = lowest paid monthly plan · verified Jul 21, 2026.

## Where they differ

**Price.** Brevo is the cheaper entry at $9/mo, versus $13/mo for Mailchimp.

**Free access.** Both Mailchimp and Brevo offer a permanent free tier.

**Track record.** Mailchimp has been operating since 2001; Brevo since 2012. A longer survival record matters.

## FAQ

### Mailchimp or Brevo - which is better in 2026?
Both are live and price-verified as of Jul 21, 2026. Choose Mailchimp if a longer track record matters to you; it has run since 2001. Choose Brevo if it starts cheaper, at $9/mo against $13/mo.

### Is Mailchimp cheaper than Brevo?
Brevo has the lower entry price - from $9/mo vs $13/mo (verified Jul 21, 2026).

### Does Mailchimp or Brevo have a free tier?
Both Mailchimp and Brevo offer a permanent free tier.

### Are Mailchimp and Brevo still maintained?
Yes - both are live as of Jul 21, 2026, with no official sunset announced for either.

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Canonical: https://verdict.tools/vs/mailchimp-vs-brevo