# Klaviyo vs Brevo (2026) - Verdict

**Verdict:** both live and price-verified as of Jul 21, 2026. Choose Klaviyo if it fits how your team already works; the specifics are below. Choose Brevo if it starts cheaper, at $9/mo against $20/mo.

Category: Marketing Automation with AI · Verified: Jul 21, 2026

## Choose Klaviyo if

- it fits how your team already works; the specifics are below.

Link: https://verdict.tools/go/klaviyo (rel="sponsored nofollow")

## Choose Brevo if

- it starts cheaper, at $9/mo against $20/mo.

Link: https://verdict.tools/go/brevo (rel="sponsored nofollow")

## What each one is

**Klaviyo.** A marketing automation platform built for ecommerce, Klaviyo pulls order, catalog, and behavioral data from a connected store and turns it into segments and automated message flows across email, SMS, WhatsApp, and mobile push. Its distinguishing trait is how closely it binds to store data: native integrations with Shopify and similar platforms feed a customer-data layer that triggers sequences such as abandoned-cart, browse-abandonment, and back-in-stock alerts. A free tier covers up to 250 active profiles and 500 monthly email sends, after which pricing scales by active-profile count, with SMS charged through separate message credits. The core users are small and midsize direct-to-consumer brands, though newer AI agents for campaign building and customer service extend it toward larger merchants.
Sources: Klaviyo homepage (product positioning, channels, AI agents, integrations) (https://www.klaviyo.com/) · Klaviyo pricing page (https://www.klaviyo.com/pricing) · Klaviyo on Shopify App Store (https://apps.shopify.com/klaviyo-email-marketing) · Klaviyo - Wikipedia (https://en.wikipedia.org/wiki/Klaviyo)

**Brevo.** Brevo, formerly Sendinblue, combines email and SMS campaigns, WhatsApp messaging, a built-in CRM, live chat, and transactional email in one platform, with AI-assisted copy and subject-line suggestions and per-contact send-time optimization layered on top. Its commercial model differs from most rivals in that paid plans meter the number of emails sent rather than the number of contacts stored, so contact lists stay unlimited across tiers; the free plan allows 300 emails per day and paid plans start at $9 per month. The fit is small and mid-sized businesses that want multichannel marketing from a single tool, and it suits teams holding large lists but sending at moderate volume.
Sources: Brevo homepage (vendor) (https://www.brevo.com/) · Brevo pricing page (vendor) (https://www.brevo.com/pricing/) · Omnisend - Brevo Review 2026 (https://www.omnisend.com/blog/brevo-review/) · SMTPedia - Brevo Pricing 2026 (https://smtpedia.com/brevo-pricing/)

## Side by side

| Metric | Klaviyo | Brevo |
|---|---|---|
| From $/mo | $20 | $9 |
| Free tier | Yes | Yes |
| Founded | 2012 | 2012 |
| Best for | solo & SMB | solo & SMB |
| Status | Live | Live |

All figures = lowest paid monthly plan · verified Jul 21, 2026.

## Where they differ

**Price.** Brevo is the cheaper entry at $9/mo, versus $20/mo for Klaviyo.

**Free access.** Both Klaviyo and Brevo offer a permanent free tier.

**Track record.** Klaviyo has been operating since 2012; Brevo since 2012. A longer survival record matters.

## FAQ

### Klaviyo or Brevo - which is better in 2026?
Both are live and price-verified as of Jul 21, 2026. Choose Klaviyo if it fits how your team already works; the specifics are below. Choose Brevo if it starts cheaper, at $9/mo against $20/mo.

### Is Klaviyo cheaper than Brevo?
Brevo has the lower entry price - from $9/mo vs $20/mo (verified Jul 21, 2026).

### Does Klaviyo or Brevo have a free tier?
Both Klaviyo and Brevo offer a permanent free tier.

### Are Klaviyo and Brevo still maintained?
Yes - both are live as of Jul 21, 2026, with no official sunset announced for either.

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