# Apollo.io vs Outreach (2026) - Verdict

**Verdict:** both live and price-verified as of Jul 21, 2026. Choose Apollo.io if you want a permanent free tier, not just a trial. Choose Outreach if a longer track record matters to you; it has run since 2014.

Category: AI Cold Outreach & Sales · Verified: Jul 21, 2026

## Choose Apollo.io if

- you want a permanent free tier, not just a trial.
- you lean toward the more recent build, from 2015.

Link: https://verdict.tools/go/apollo-io (rel="sponsored nofollow")

## Choose Outreach if

- a longer track record matters to you; it has run since 2014.
- it is built for enterprise teams.

Link: https://verdict.tools/go/outreach-io (rel="sponsored nofollow")

## What each one is

**Apollo.io.** The platform pairs a B2B contact database (Apollo cites 230M+ contacts and 30M+ companies) with the outreach tooling to act on it: prospecting filters, multi-step email and call sequences, a built-in dialer, and enrichment that syncs to Salesforce and HubSpot. What sets it apart from standalone data vendors or standalone sequencers is that both sit in one workspace, letting a rep move from finding a contact to messaging them without exporting elsewhere. Access to that data is metered by credits (email, mobile, export, and data pools) that reset each billing cycle, so export volume tends to drive cost more than seat count. It fits SDRs, account executives, and revenue teams from individual users to larger organizations, with a free plan and paid tiers starting at $49 per user per month billed annually.
Sources: Apollo.io homepage (https://www.apollo.io/) · Apollo.io pricing page (https://www.apollo.io/pricing) · Salesmotion - Apollo.io Pricing Breakdown 2026 (https://salesmotion.io/blog/apollo-pricing)

**Outreach.** A sales engagement platform aimed at enterprise revenue teams, Outreach runs multi-channel prospecting across email, phone, and LinkedIn through automated sequences, then layers on conversation intelligence, deal management with health scoring, and forecasting, so the tool that drives a rep's daily activity also rolls pipeline up to leadership. As of 2026 the vendor has moved its primary site from outreach.io to outreach.ai and is repositioning around "agentic AI," adding configurable workflow agents built in an Agent Studio canvas for motions such as inbound follow-up and deal alerts. It publishes no rates and offers no free tier; pricing is quote-based across three Amplify plans, with third-party guides putting entry seats near $100 per user per month and metering AI usage as credits. It fits sales organizations already running a CRM at scale rather than small teams wanting a lightweight cold-email tool.
Sources: Outreach - Agentic AI Platform for Revenue Teams (homepage) (https://www.outreach.ai/) · Outreach - Sales Engagement Platform (https://www.outreach.io/platform/sales-engagement) · Outreach - Pricing page (https://www.outreach.ai/pricing) · MarketBetter - Outreach.io Pricing 2026 (https://marketbetter.ai/blog/outreach-pricing-breakdown-2026/)

## Side by side

| Metric | Apollo.io | Outreach |
|---|---|---|
| From $/mo | $49 | Custom |
| Free tier | Yes | No |
| Founded | 2015 | 2014 |
| Best for | solo & SMB & enterprise | enterprise |
| Status | Live | Live |

All figures = lowest paid monthly plan · verified Jul 21, 2026.

## Where they differ

**Price.** At least one is quote-based rather than a public monthly price - check current plans via the links.

**Free access.** Apollo.io offers a permanent free tier; Outreach is trial-only.

**Track record.** Outreach has been operating since 2014; Apollo.io since 2015. A longer survival record matters.

## FAQ

### Apollo.io or Outreach - which is better in 2026?
Both are live and price-verified as of Jul 21, 2026. Choose Apollo.io if you want a permanent free tier, not just a trial. Choose Outreach if a longer track record matters to you; it has run since 2014.

### Is Apollo.io cheaper than Outreach?
Pricing is quote-based for at least one of them; check current plans via the links (verified Jul 21, 2026).

### Does Apollo.io or Outreach have a free tier?
Apollo.io offers a permanent free tier; Outreach is trial-only.

### Are Apollo.io and Outreach still maintained?
Yes - both are live as of Jul 21, 2026, with no official sunset announced for either.

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Canonical: https://verdict.tools/vs/apollo-io-vs-outreach-io