# Is Iterable still around? (2026) - Verdict

**Yes. Iterable is live and price-verified as of Jul 21, 2026.**

Category: Marketing Automation with AI

- Status: alive
- Lowest paid plan: custom / quote-based
- Free tier: no (trial only)
- Verified: Jul 21, 2026 · price source: https://iterable.com/pricing/

## What it is

Iterable is an enterprise customer-engagement platform that runs personalized campaigns across email, SMS, push notifications, in-app messaging, and web. It unifies behavioral and product data, then builds audiences and automations through its Campaigns and Journey Builder tools, with A/B testing and cross-channel orchestration. Its Nova intelligence layer adds AI agents, predictive goals, and real-time decisioning that act on behavioral signals. It targets large consumer brands; named customers include HelloFresh, The Washington Post, and Redfin.
Sources: Iterable official site (https://iterable.com) · Vendr marketplace - Iterable pricing (https://www.vendr.com/marketplace/iterable)

## Use it

- Iterable: https://verdict.tools/go/iterable (rel="sponsored nofollow")

## Options

- The best Marketing Automation with AI: https://verdict.tools/best/marketing-automation-ai

## FAQ

### Is Iterable shutting down?
There is no official sunset announcement for Iterable as of Jul 21, 2026. It is reachable and price-verified; a "dead" status is set only by a human.

### How much does Iterable cost?
Iterable uses custom or quote-based pricing as of Jul 21, 2026.

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Canonical: https://verdict.tools/status/iterable