# What's happening with Omnisend? (2026) - Verdict

**Omnisend is still live** - but our sensors flagged 1 dated, sourced signal. Status: Price hike. There is no official sunset announcement. We do not predict deaths; a "dead" status is set by a human.

Category: Marketing Automation with AI

## Timeline of facts

- **May 4, 2026 - SMS moved to Pro-only, volume pricing.** Effective May 4, 2026, Omnisend restructured its SMS offering. For anyone subscribing to a paid plan on or after that date, SMS is available only on the Pro plan; the Free and Standard plans no longer include SMS. New Pro subscribers also lose the previous bundled SMS credits (which had equaled the monthly plan price, e.g. $59 in credits on a $59 plan) and instead buy SMS as a volume-based add-on starting at $0.007 per message with no included credits. Subscribers from before May 4, 2026 keep their legacy SMS benefits. SOURCE: Omnisend Help Center - https://support.omnisend.com/en/articles/1832295-manage-your-omnisend-sms-credits-subscription

## What you can do now

Omnisend is live, so there is no need to rush. If it powers a critical workflow, export a recent backup, note your renewal date, and shortlist a live alternative below.

## If you need to move (live alternatives)

- **Klaviyo** - Leading ecommerce-focused email and SMS marketing platform with deep Shopify integration, actively operating and publicly traded. → https://verdict.tools/go/klaviyo (rel="sponsored nofollow")
- **Brevo (formerly Sendinblue)** - Live email and SMS marketing suite with automation and a free tier, a common Omnisend substitute for small stores.
- **Mailchimp** - Widely used, actively maintained email marketing and automation platform with ecommerce and SMS features. → https://verdict.tools/go/mailchimp (rel="sponsored nofollow")
- **Drip** - Operating ecommerce marketing automation tool focused on email and SMS workflows for online stores. → https://verdict.tools/go/drip (rel="sponsored nofollow")

## FAQ

### Is Omnisend shutting down?
There is no official sunset announcement for Omnisend. What we can confirm are the dated, sourced signals above. We do not predict deaths; a "dead" status is set by a human after confirmation.

### Should I switch away from Omnisend now?
Not necessarily - it is live. But if it is business-critical, keep an exportable backup and a shortlisted alternative ready.

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Canonical: https://verdict.tools/signals/omnisend