# What's happening with Klaviyo? (2026) - Verdict

**Klaviyo is still live** - but our sensors flagged 1 dated, sourced signal. Status: Degrading. There is no official sunset announcement. We do not predict deaths; a "dead" status is set by a human.

Category: Marketing Automation with AI

## Timeline of facts

- **Aug 4, 2025 - Legal action (CIPA).** On August 4, 2025, plaintiff Qui Nguyen filed a putative class action against Klaviyo, Inc. in the U.S. District Court for the Northern District of California, San Jose Division (case 5:25-cv-06551), alleging that Klaviyo's onsite tracking and 'identity resolution' technology collects information on the products consumers browse and purchase in real time without consent, in violation of the California Invasion of Privacy Act (CIPA). In May 2026, Judge Eumi K. Lee denied Klaviyo's motion to dismiss, finding the plaintiff had standing to seek injunctive relief and allowing the case to proceed. Klaviyo (NYSE: KVYO) continues to operate. SOURCE: CourtListener (U.S. District Court, N.D. Cal., case 5:25-cv-06551) - https://www.courtlistener.com/docket/71020586/nguyen-v-klaviyo-inc/

## What you can do now

Klaviyo is live, so there is no need to rush. If it powers a critical workflow, export a recent backup, note your renewal date, and shortlist a live alternative below.

## If you need to move (live alternatives)

- **Omnisend** - Actively operating ecommerce-focused email and SMS marketing platform widely used as a direct Klaviyo alternative. → https://verdict.tools/go/omnisend (rel="sponsored nofollow")
- **Brevo (formerly Sendinblue)** - Live email, SMS, and CRM marketing-automation suite serving SMBs and ecommerce. → https://verdict.tools/go/brevo (rel="sponsored nofollow")
- **Mailchimp** - Long-established, actively maintained email marketing and automation platform (owned by Intuit). → https://verdict.tools/go/mailchimp (rel="sponsored nofollow")
- **ActiveCampaign** - Operating marketing-automation platform combining email, automation, and CRM for ecommerce and B2B. → https://verdict.tools/go/activecampaign (rel="sponsored nofollow")

## FAQ

### Is Klaviyo shutting down?
There is no official sunset announcement for Klaviyo. What we can confirm are the dated, sourced signals above. We do not predict deaths; a "dead" status is set by a human after confirmation.

### Should I switch away from Klaviyo now?
Not necessarily - it is live. But if it is business-critical, keep an exportable backup and a shortlisted alternative ready.

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Canonical: https://verdict.tools/signals/klaviyo