# What's happening with HubSpot? (2026) - Verdict

**HubSpot is still live** - but our sensors flagged 1 dated, sourced signal. Status: Price hike. There is no official sunset announcement. We do not predict deaths; a "dead" status is set by a human.

Category: Marketing Automation with AI

## Timeline of facts

- **Jul 23, 2026 - AI agents start billing HubSpot Credits (Jul 23, 2026).** On July 23, 2026, HubSpot switched on credit-based pricing for the custom AI agents in its agent builder (the Breeze / Agent Hub layer). HubSpot's knowledge base states that on that date all agents started consuming HubSpot Credits, so every configured agent run now draws down the account's credit balance; the same update made all agents in the agent builder available to accounts on a Professional or Enterprise subscription. Testing an agent via simulation does not consume credits. SOURCE: HubSpot Knowledge Base - https://knowledge.hubspot.com/ai/review-estimated-credit-costs-when-using-agents

## What you can do now

HubSpot is live, so there is no need to rush. If it powers a critical workflow, export a recent backup, note your renewal date, and shortlist a live alternative below.

## If you need to move (live alternatives)

- **ActiveCampaign** - Marketing automation with predictive AI features, priced by contacts and seats rather than per-agent-run credits. → https://verdict.tools/go/activecampaign (rel="sponsored nofollow")
- **Brevo** - Email and SMS marketing automation with a free tier and send-volume pricing, a lighter-weight swap for smaller teams. → https://verdict.tools/go/brevo (rel="sponsored nofollow")
- **Ortto** - Combines a customer data platform with journey automation and AI, billed on tracked contacts. → https://verdict.tools/go/ortto (rel="sponsored nofollow")
- **Customer.io** - Event-triggered messaging automation priced by profiles and message volume, aimed at product-led and lifecycle campaigns. → https://verdict.tools/go/customer-io (rel="sponsored nofollow")

## FAQ

### Is HubSpot shutting down?
There is no official sunset announcement for HubSpot. What we can confirm are the dated, sourced signals above. We do not predict deaths; a "dead" status is set by a human after confirmation.

### Should I switch away from HubSpot now?
Not necessarily - it is live. But if it is business-critical, keep an exportable backup and a shortlisted alternative ready.

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Canonical: https://verdict.tools/signals/hubspot-marketing-hub